content strategy roadmap

    • content strategy
    • microsoft word
    • client X (per NDA)
    • March 13, 2024
    • content strategy, swot analysis, technical communication


Challenge:
Client X sought a comprehensive content strategy roadmap for their Help Center to enhance user experience and improve the accessibility of critical resources. The project required analyzing a vast content inventory, identifying gaps and inefficiencies, and delivering actionable recommendations tailored to the client’s unique needs.

Skills:

  • Conducting a thorough content inventory and assessment.
  • Performing a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats in the existing content.
  • Developing a structured content strategy roadmap, integrating technical communication principles.
  • Leveraging Microsoft Word for professional report formatting and presentation.

Solution:
Using insights from the content inventory and assessment, I crafted a detailed content strategy roadmap. The roadmap included a SWOT analysis, prioritized recommendations for improving content organization and accessibility, and strategic steps to optimize the Help Center for users’ needs. The report was designed for clarity and practicality, ensuring actionable guidance for the client.

Outcome:
My content strategy roadmap received the highest ranking among the submissions in my class, demonstrating exceptional analytical and strategic skills. The roadmap provided Client X with a clear, user-centered path to enhance their Help Center, aligning with their organizational goals and improving the overall user experience.

This report is subject to a Non-Disclosure Agreement. All company names and identifying details have been omitted or altered.

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